KULA means community, family, clan in Sanskrit. It is what we are building, one that takes the steps toward a sustainable future together.
We enable you to adapt to sustainable, slow and conscious fashion by giving you the tools you’ll need to upcycle clothes you already own into any style on our website and in any size.
We drive the movement towards a circular and sustainable future by slowing down fast fashion pollution that result in hazardous landfills.
KULA started off as an idea in the middle of the pandemic in August 2020.
Incorporated as a company in February 2021, went operational as a PAN India service in August 2021,
Serviced 55+ pin codes across India alongside building our community that believes in what we are doing.
The concept of Upcycling is not new to India but needs a facelift to allign the design asthetics with the current day fashion.
Our KULA Avatars are ready and we are very excited to introduce them to you!
Meet – Maya, Jiva, Tara, Aira, Laila and they have friends who are on their way!
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Wondering why the KULA Avatars?
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Well, we spoke to many women to understand the nuances around sizes and fitting. We realised fitting is more than just a size – it’s you being comfortable in your second skin!
We believe ‘a good fit’ is one that gives you enough room to do what you want – sit, stretch, bend and jump! That is why we have mindfully curated our custom fitting guide. Our avatar measurements are moderately sized up from the standard retail sizing. This means we are the ‘in-between’-ers and just the right size for you!
We would request you to measure yourself the first time you use our services and choose an avatar that suits you. The clothes you send us will be refashioned to fit the avatar you choose. Alternatively, we are happy to work with the measurements you provide. We will share a measuring guide as well.
Once you know your avatar, the fun begins as you explore our services. If you are already true to your size, you only choose from the many options. We are sure you will not be disappointed!
THE FIRST STEP TO SUSTAINABLE LIVING IS TO CARE FOR WHAT WE ALREADY OWN AND USE THEM EFFECTIVELY.
TAKE YOURS WITH US.
